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CRM Integration: Salesforce

Susan Swier Updated by Susan Swier

Streamline your communication with leads by integrating your Salesforce platform to using Zapier. With this integration, you can automate various processes and tasks between Salesforce and, such as:

  • Real time data updates to Contacts when new leads are created
  • Enriching Salesforce lead data with new updates from

We’ve created Zapier templates to accomplish some common business goals, so you don’t need to start your Zaps from scratch.

All templates will require you to connect to; follow the steps to set up a Zapier integration here.

List of Zapier Templates

Create a record in Salesforce when a Contact is created in

If your conversations with leads start over instant messaging, you’ll want to add the lead to your Salesforce records. With this automation, it’s simple. Whenever you create a new Contact in, they’ll be added as a Salesforce record automatically.

Use this template:

Salesforce new contacts for respond contacts template

Update a lead in Salesforce when a Contact is updated

Save time on updating your leads in Salesforce with this integration. If you update a Contact in, they’ll be updated in Salesforce so your data is always up-to-date.

Use this template:

Update Salesforce leads from respond template

Create or update a new Contact in when a new Salesforce record is created

Want to chat with your Salesforce leads over instant messaging? This integration makes that effortlessly possible, automatically generating a Contact in whenever a new record is generated in Salesforce.

Use this template:

Create respond contacts for new Salesforce records template

Update a Contact in when a Salesforce record is updated

When you chat with a Contact in, you’ll want to know what their status is in the sales funnel and get any additional information to add context to the conversation. Use this automation to update Contact details in when new Salesforce records are updated so you’ll always have the latest info.

Use this template:

Update contacts from Salesforce template
We have Zapier templates integrating with other popular CRM and e-commerce platforms. See the full list of templates here.

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