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Grow your WhatsApp Audience by Maximizing Entry Points
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Table of Contents
WhatsApp Official Business Account (Blue Tick)
Updated by Joshua Lim
Distinguish your business and be more recognizable to your customers with your display name and a blue tick instead of a phone number when you message customers with a WhatsApp Official Business Account.
Pre-requisites for getting a WhatsApp Official Business Account
Here are some pre-requisites before applying for a WhatsApp Official Business Account (OBA):
- WhatsApp API account: A WhatsApp API account is required. Sign up here if you do not have one.
- Business Verification Complete: Ensure that your business is verified. Learn how to verify your business here.
- Display name approved: If you have recently changed your display name, do check the approval status for your new display name in your WhatsApp Manager and ensure the status is approved.
- Two-step verification enabled: Your WhatsApp two-step verification should be enabled by default when you connect your WhatsApp API account to respond.io. If is it not enabled, you can do so before submitting the OBA request.
- Notable business: Your business must meet notability requirements. To be considered notable, your business’ brand name (same as your WhatsApp display name) must be mentioned in at least three articles from publications with sizeable audiences and the articles must not be paid promotions. You will be required to provide links to these articles during the submission process. Learn more about business notability here.
Steps to Apply for WhatsApp Official Business Account
Watch the video below for a step-by-step guide on how to apply for a WhatsApp Official Business Account.
Step 1: In your Meta Business Suite, select your business account > Settings
Step 2: More Business Settings > Select your WhatsApp account > Settings tab > WhatsApp manager
Step 3: Under WhatsApp Accounts, select the phone number you want to verify for the blue tick
Step 4: Go to Profile, fill in the details > click Submit request
Step 5: On the pop-up, fill in the required information and add the supporting links to show that your business is notable. Then, click on Submit.
Next Steps
You’ve gotten your WhatsApp Official Business Account, now it’s time to show off that blue tick to even more people by allowing more people to reach out to your business. Move on to the next step in your journey - Grow your WhatsApp Audience by Maximizing Entry Points.
Feeling stuck? Do not fear.
Need assistance? Contact us for support. Help is here!This is the text block that will appear when the button is clicked.
Getting Ready for Promotional Messaging
Grow your WhatsApp Audience by Maximizing Entry Points
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