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TikTok Overview

Joshua Lim Updated by Joshua Lim

TikTok is a short-form video platform with a growing user base that allows businesses to engage with customers through TikTok Business Messaging.

Learn how to connect your TikTok Business Account to respond.io here. Once connected, TikTok Business Messaging offers several features to help your current and potential customers reach your TikTok account or message your inbox directly.

Pricing

You can use TikTok Business Messaging for free.

Capturing conversation

TikTok provides several ways for customers to find you on the platform and start a conversation:

  • Chat links: TikTok does not support chat links. However, you can share your profile link for customers to initiate conversations.
  • QR codes: A QR code can be placed on physical locations like stores, cafes, or event venues. When customers scan the QR code, they are directed to your TikTok Business profile.
  • Profile link: You can generate a direct link to your TikTok Business profile, allowing customers to visit your TikTok Business profile and initiate conversations from their app.
  • TikTok Messaging Ads: These are TikTok ads that direct users to your TikTok inbox when clicked. These ads help you engage with potential customers. Learn more about TikTok Messaging Ads here.

Channel capabilities

Learn more about the capabilities of TikTok Business Messaging:

Supported file types

The following file types and maximum file sizes are supported by TikTok:

  • Text: Maximum of 6,000 characters.
  • Images: JPG and PNG formats, up to 3MB.
  • TikTok posts: supported for incoming and echo messages only.

Unsupported file types or large files will be displayed as fallback messages with a URL link in respond.io.

Examples of unsupported messages for TikTok Business Messaging are:

  • Video and voice messages
  • Stickers
  • TikTok avatars
  • Deleted messages

Message status availability

The table below shows the availability of message statuses on TikTok Business Messaging.

Message status

Availability

Sent

✅

Delivered

✅

Read

✅

Failed

✅

Messaging window

TikTok Business Messaging has a 48-hour messaging window. After receiving a message from a Contact, you can send up to 10 messages within this 48-hour window. Each time a Contact sends you a new message, the messaging window and message limit will reset.

Messages sent outside the 48-hour window will not be delivered.

Rate limits

TikTok enforces a rate limit of 10 queries per second (QPS) for messaging operations. This rate limit is subject to change based on TikTok's policies.

Channel limitations

Due to TikTok’s API limitations, the following features are not supported:

  • Business-initiated messages: You cannot initiate conversations with TikTok Contacts.
  • Broadcasts: Broadcasting messages to multiple Contacts at once is not supported.
  • Video and voice messages: Businesses cannot send video or voice messages via TikTok Business Messaging.

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