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Meta Business Verification

Joshua Lim Updated by Joshua Lim

The business verification process helps Meta confirm that your business is a legitimate business or organization. Not all businesses need to complete the verification process. You will only need to verify your business for these few reasons:

Business Verification Requirements

  • Admin of Meta Business Manager (MBM): You need to have an Admin access level in your MBM to perform the verification process.
  • Complete Business Info: Prepare for the verification process by filling out the Business Information section of your Meta Business Manager. This is to ensure that the organizational details such as your legal business name, business address, business phone number, business email address and website match with the supporting documents you provide.
  • Supporting documents: You are required to provide supporting documents when submitting your business for verification to verify your business name, business address, phone number. These documents are necessary to ensure successful verification. We recommend to prepare a minimum of these 2 or 3 documents:
    • Business license - To verify the legal name and address of the business
    • Certificate of Incorporation - To verify the legal name and address of the business
    • Utility bill - To verify the business phone number
    The same support documents are also required for Government Agencies.
    The details in the supporting documents must match the business name, business address, business phone number that are included in the Business Info section of your MBM.

Steps to Verify your Business in Meta Business Manager

Follow the steps below to verify your business in your Meta Business Manager:

  1. Go to Security Center in your Business settings > Click on Start Verification
  2. Add your organization details such as Name, Address, Phone number and Website.
  3. Select a contact method to receive a confirmation code
  4. Add your business’ supporting documents
  5. Enter the confirmation code
  6. Click Done
Once you’ve completed the verification process, you will receive an email and notification on your MBM about the approval status within 10 minutes up to 14 working days. Alternatively, you can also check your approval status by going to your WhatsApp Accounts > Settings > Business Verification.

What to do if your Approval Status is Rejected?

There may be several reasons your approval status is rejected:

  • Your submission details such as organization details is incomplete.
  • The supporting documents are not viewable.
  • The business details on legal documents do not match the details you provided during the submission.
Learn more about the reasons your business cannot be verified.

What you can do:

  1. Go to the Security Center to review the reasons.
  2. Ensure that the supporting document details match with the business info section in your MBM.
  3. Resubmit with additional supporting documents if necessary. Learn more about the accepted document types here.

Display Name Review

Before a display name can be approved, Meta requires that messaging limits be increased to the 1k tier (125 messages in a 7-day rolling period).

When the business verification is complete, the display name review for all phone numbers associated with your account will be automatically initiated. The display name is your business name that customers see on your WhatsApp Business profile.

You will receive an email and a notification on your MBM within 1 to 2 days about the display name approval status.
Learn more about your WhatsApp Business display name here.

Display Name Rejected: How to Proceed?

To increase the chances of getting your display name approved, it is recommended to use the name of your brand or business. Additionally, ensure that your display name adheres to these guidelines by Meta.

FAQ and Troubleshooting

What should I do if the Start Verification button is missing when trying to verify my business in Meta Business Manager?

If you are unable to locate the Start Verification button, follow these steps:

  1. Go to your Meta Business Manager
  2. Fill in your business information:
    • Legal name
    • Address
    • Website
    • Business phone number

Once you have filled in the required business details, the Start Verification button should become visible for you to initiate the verification process.

What is the difference between Meta Business Manager and Meta Business Suite?

Meta Business Manager (MBM) and Meta Business Suite (MBS) are tools provided by Meta to help businesses manage their online presence. However, both serve different purposes and offer different features. 

Meta Business Manager (MBM)

Meta Business Suite (MBS)

  • Manage user permissions of your Meta Business Account. Your Meta Business Account holds your Facebook Pages, Instagram profiles, ad accounts and other business assets.
  • Maintain security and privacy of all your Meta business assets.
  • Manage all your marketing and advertising activities on Facebook and Instagram.
  • Manage messages, comments and notifications and respond to messages quickly.
  • Create or schedule posts, stories and ads for your business, and get access to insights and performance metrics for your posts, pages and ads.

To get started, you need to have a business portfolio, which was previously called Meta Business Account. You would already have created one during the signing up of WhatsApp Business Platform (API).

With a business portfolio, you can log in to MBM or MBS via this link. Meta has since transitioned your desktop experience to MBS. However, you can switch back to using MBM, simply follow the steps outlined in this article.

To learn more on how to set up and manage your business portfolios and business assets, refer to this article.

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