Table of Contents

Facebook Messenger Quick Start

The Facebook Messenger Logo


This Quick Start Guide will walk you through the basics of setting up a Facebook Messenger Channel with You will learn how to create a Facebook Business Page, connect your Facebook Business page to and how to configure your Facebook Messenger Channel to meet your business needs.

Getting a Facebook Business Page

A Facebook Business Page is a way for businesses, brands, and organizations to reach their customers. The following section describes the requirements to get one.


Before you create a Facebook Business Page, you will need the following:

Your personal Facebook profile and your Facebook Business page are considered two separate accounts by Facebook.

Now, to create your Facebook Business Page you can either:

Meta Business Verification

Verifying your business gives you access to certain Meta technologies and developer features. Learn more about Facebook Business Verification here.

Connect Facebook Messenger Channel on

Watch the video below for a step-by-step guide on How to Connect Messenger to

Follow the steps below to connect with Facebook Messenger.

Step 1: Click Settings > Channels

Step 2: Click Add Channel > Facebook Messenger > Connect

Step 3: Click Connect With Facebook

Step 4: Sign in with a Facebook Account

You must sign in using a Facebook account with admin access.

Step 5: Select the Facebook Business Page

Step 6: Click Done to complete the setup

Once you have completed the setup, any messages sent to your Facebook Page will now be received in your Workspace.
To chat with your customers over Facebook Messenger, you will need to create a Facebook Page and you must be the page admin.

Channel Configuration

The Facebook Messenger Configuration page allows you to change your Channel's name and also gives you a click-to-chat link.

Step 1: Click Settings > Channels

Step 2: Locate your Facebook Messenger Channel > Manage

Step 3: In the Facebook Messenger Configuration page you will see the following:

  • Channel Name - The Channel Name can be changed and is used internally to identify the Channel.
  • Chat Link - A click-to-chat link is a shortened URL that directs customers to start or continue a conversation with your Facebook account. The customer is redirected to a new or existing thread, based on whether the user had previously messaged your Facebook account. You can also generate a QR code to share the chat link to your Contacts.

FAQ and Troubleshooting

This section is to be used as a guide for issues you encounter with your Facebook Messenger Channel.

Why am I unable to connect Facebook Messenger Channel to

If you are having problems connecting Facebook Messenger Channel to, here’s what you can do:

  1. Check that your Facebook Page is published.
  1. Confirm that is set as the Primary Receiver for the Handover Protocol on your Facebook Page.

If is not set to the Primary Receiver, follow the steps below to configure it:

Navigate to your Facebook Page and click Settings > Advanced Messaging > Connected Apps and click Configure. In the App Settings window, set as the Primary Receiver.

When the Primary Receiver function is turned on, the selected app will be the main handler for all incoming messages. The Handover Protocol feature enables two or more apps to communicate. Learn more about the Handover Protocol here.
  1. Confirm that the correct Facebook Page is selected in the Edit Settings option on the platform.

Why don't my messages appear in even though my Facebook Messenger Channel is connected?

There are two potential reasons for this:

  1. Permissions on the platform can become outdated when your Facebook password is changed.

Here’s how you can resolve this issue:

Step 1: Click Settings > Channels

Step 2: Navigate to your Facebook Messenger Channel

Step 3: Click Manage > Troubleshoot > Refresh Permission

Once you have refreshed the Facebook permissions, you will also see a notification that the Channel token has been updated.
  1. Your Facebook Page is connected to multiple apps. You will need to confirm that the Primary Receiver for Handover Protocol is set to

Step 1: Navigate to your Facebook Page

Step 2: Click Settings > New Pages experience > Advanced Messaging > App Settings > Configure

Step 3: In the App Settings window, set as the Primary Receiver

I received the error message Channel already exists when trying to connect the Facebook Messenger Channel to my workspace

Your Channel is already connected in a different workspace. You’ll need to check where the Channel is connected and disconnect the Channel in order to switch workspace connections.

Here are some things you will need to provide when you contact us:

  • Your Facebook Page ID
Check this document to learn how to find your Facebook Page ID.
  • The admin email address used to log in to the organization. This will help us find where the existing Channel is connected. You can then use this information to log in and disconnect the Channel.

Another cause for this issue is when the trial subscription for the Organization where the Channel is connected has ended. For instances like this, you can request a trial extension from us, which can help you disconnect the Channel on the trial account.

Why aren't all Facebook pages listed when connecting to a Channel?

This could be because the permissions for the Facebook account have changed and the correct Facebook Page is not selected. You will need to refresh the Facebook permissions and select the correct Facebook page.

Step 1: Click Settings > Channels > Facebook Messenger > Manage > Troubleshoot > Refresh Permission

Step 2: Click Edit Settings > select the desired Facebook Page

Facebook page dropdown shows No Data

This can happen when an ad blocker is being used.

Try the following methods:

  • Use another browser such as Chrome, Firefox, Safari, or Opera and reconnect with Facebook.
  • Turn off the ad-blocker temporarily.

Blank screen when Connect to Facebook is clicked

This can happen when connecting through a private network where Facebook is blocked.

Try the following methods:

  • Use a different browser such as Chrome, Firefox, Safari, or Opera and reconnect with Facebook.
  • Check your internet or wi-fi connection and reconnect to Facebook.

Why isn’t my Facebook page being shown?

This issue can happen if the user rejects Facebook Permissions after clicking Connect With Facebook, or if the Facebook configuration does not initialize correctly.

Step 1: Navigate to the Business Integrations page on Facebook and verify that appears in the Active tab

Step 3: Click Save and try to connect

If the page is still not available, proceed to the next step.

Step 4: From the dashboard, click Settings > Channels

Step 5: Locate your Facebook Messenger Channel > Manage > Troubleshoot

Step 6: Click Refresh Permission to refresh Facebook permissions

Step 7: Click Edit settings and select the page with issues. Verify that the page is selected and all permissions are enabled for that page

Step 8: Verify that all permissions are enabled for that page

Step 9: Click Done and retry sending a test message

Why aren’t my Facebook messages arriving?

This might happen because your Facebook Messenger Channel permissions are outdated. One common cause is when you change your Facebook password. In that case, you'll need to update the permissions on the platform and refresh the page.

Step 1: Click SettingsChannels

Step 2: Locate your Facebook Messenger Channel > Manage > Troubleshoot

Step 3: Click Refresh Permission

Step 4: Send a test message to the Facebook Messenger Channel and check that the message has been successfully sent.

Why can’t I receive read receipts?

Your Facebook permissions may be outdated and will need to be refreshed.

Refer to the troubleshooting solution for Messages Are Not Arriving on how to refresh the Facebook page permission.

Why can’t I send out messages?

This can happen if is not the Primary Receiver.

Try the following methods:

  1. Make sure that is the Primary Receiver of your Facebook page. Follow the steps below to configure your Primary Receiver:
    Navigate to your Facebook Page and click Settings > New Pages experience > Advanced messaging > App Settings > Configure. In the App Settings window set as the Primary Receiver
  2. Refresh the Channel permissions. Follow the steps below to refresh permissions:
    Click Settings > Channels > navigate to your Facebook Channel > click Troubleshoot > Refresh Permission

Why did I receive the error "The action is invalid since it’s not the thread owner" when trying to send an outbound message from the Messages module?

This error is triggered by specific restrictions associated with the "human_agent" tag within the messaging module, intended to extend the messaging window from 24 hours to 7 days for increased communication flexibility.

However, automated messages, including workflow messages, bot-generated responses, and echoes, are not permitted by the Channel after this period if they are not sent by a human agent.

Meta's guidelines restrict the use of the "human_agent" tag for these automated messages or for Content unrelated to user inquiry. If you encounter the error, it signifies that an outbound message from a workflow attempted to use the "human_agent" tag in a manner that conflicts with these guidelines.

Why did I encounter the error "Human agent tag is unavailable for this page/app" in Facebook business integration?

This error typically indicates a routing conflict in outbound messages due to multiple messaging apps connected to your Facebook account. To resolve this, ensure that is set as the default routing app in your Facebook advanced messaging for conversation routing.

Why did I encounter the error "Error validating access token: The session has been invalidated because the user changed their password or Facebook has changed the session for security reasons" when trying to send a message?

This error will occur if you have recently updates your Facebook credentials, it may disrupt the Channel connection on our platform, leading to errors when sending messages.

To resolve this issue, you need to refresh the channel permissions on our platform using your updated Facebook credentials. This process requires an Admin role. By refreshing the permissions, you'll re-establish the connection with the new credentials, ensuring that your outbound messages are sent successfully without encountering errors.

Feeling stuck? Do not fear.

Need assistance? Contact us for support. Help is here!

Facebook Messenger Overview

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