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Facebook Message Tag

JQ Lee Updated by JQ Lee

Facebook Messenger typically has a timeout period that does not allow sending a message after the 24-hour messaging window. This timeout period started from the last incoming message from a contact. However, Facebook Messenger allows sending a message beyond the timeout if the message is sent with a Message Tag.

The following are the tags available on the platform:

  • Confirmed Event Update
    Send reminders or updates for an event they have registered for (e.g., RSVP'ed, purchased tickets). This tag may be used for upcoming events and events in progress.

  • Post-Purchase Update
    Notify an update on a recent purchase (e.g. Notify customers of the shipping information after an item is shipped out).

  • Account Update
    Notify a non-recurring change to their application or account. (e.g. The account has been approved).

Extended Messaging Window with the "Human_Agent" Tag

In addition to the above tags, the "Human_Agent" tag can also extend the messaging window. This tag allows for an extended period to respond to customer inquiries, broadening the messaging window from 24 hours to 7 days. This extension is beneficial for addressing more complex or detailed customer interactions that require additional time for resolution.

On the platform, the "Human_Agent" tag is automatically applied to messages, extending the messaging window by 7 days from the last incoming message.

Message tags may not be used to send promotional content, including but not limited to deals, offers, coupons, and discounts.

Sending Tagged Message

When the last message from a Facebook contact is beyond 24 hours, the default Messaging bar will be replaced with the Send Tagged Message.

Step 1: Press Send Tagged Message

From the messaging bar, press on the Send Tagged Message to send a message

Send Tagged Message

Step 2: Select an appropriate Message Tag

Based on your message content, select a message tag that best describes the content.

Important: Selecting an irrelevant message tag will risk the Facebook Page's messaging ability.
FB Send Tagged Message Configuration

Step 3: Input the message text

Type in the message you will like to send to the contact. Alternatively, you can use snippets too by typing "/" in the field.

FB Send Tagged Message Configuration Use Snippets

Step 4: Send the tagged message

Review the details and press the blue SEND button.

The message bubble will then appear in the Message History with the timestamp, tag used and the user who sent it.

Message Tag Metadata
The use of tags outside of the approved use cases may result in restrictions on the Page's ability to send messages.

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