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WhatsApp Business API Channel Configuration

Wai Ting Yong Updated by Wai Ting Yong

Configuring WhatsApp Channel Name

A WhatsApp Business API channel can be configured with a unique channel name.

Step 1: Navigate to Settings module > Click Channels.

Step 2: Locate the WhatsApp Business API channel > Click Configure.

Configuring WhatsApp Channel Name

Step 3: Configure the channel name, which is the name that is used internally to identify the account.

Step 4: Click Done to update the channel configuration.

Managing Profile for WhatsApp Business API

If there is a need to make a change or check your WhatsApp Business API Profile, it can be done on the platform.

Step 1: Navigate to Settings module > Click Channels.

Step 2: Locate the WhatsApp Business API channel > Click Profile.

Managing WhatsApp Business API Profile

Step 3: If the profile hasn't been synced, click Sync Profile to obtain the latest WhatsApp Business Profile information from WhatsApp.

Managing WhatsApp Business API Profile - Sync Profile

Step 4: You may edit the following information as needed:



Profile Photo

Image shown as the profile picture of the WhatsApp Business Account.

An image size of 640x640 is recommended.


Address of the business. Maximum of 256 characters.


Description of the business. Maximum of 512 characters.


Email address (in valid email format) to contact the business. Maximum of 128 characters.


Industry of the business. Must be one of these accepted values:

  • Automotive
  • Beauty, Spa and Salon
  • Clothing and Apparel
  • Education
  • Entertainment
  • Event Planning and Service
  • Finance and Banking
  • Food and Grocery
  • Public Service
  • Hotel and Lodging
  • Medical and Health
  • Non-profit
  • Professional Services
  • Shopping and Retail
  • Travel and Transportation
  • Restaurant
  • Other

The business vertical cannot be set back to an empty value after it is created.


URLs (including http:// or https://) associated with the business (e.g., website, Facebook Page, Instagram). Maximum of 2 websites with a maximum of 256 characters each.

Step 5: Review the information and click Save.

Metadata Received by Channel

Different channels provide different sets of Contact’s metadata to platform. You can obtain the following Contact's data from this channel:

  • Phone number
  • Phone number ID
  • Profile name
  • WhatsApp ID


WhatsApp Groups

Group Messages are not supported by WhatsApp Business API. Facebook has deprecated the development of this feature.

Voice Calls

WhatsApp voice calls are not supported by WhatsApp Business API.

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