Table of Contents

WhatsApp Business Platform (API) Channel Configuration

Configuring WhatsApp Channel Name

A WhatsApp Business Platform (API) channel can be configured with a unique channel name.

Step 1: Navigate to Workspace Settings > Click Channels.

Step 2: Locate the WhatsApp Business Platform (API) Channel > Click Manage.

Step 3: Configure the Channel name, which is used internally to identify the account.

Step 4: Click Save Changes to update the Channel configuration.

Managing Profile for WhatsApp Business Platform (API)

If there is a need to make a change or check your WhatsApp Business Platform (API) Profile, it can be done on the platform.

Step 1: Navigate to Workspace Settings > Click Channels.

Step 2: Locate the WhatsApp Business Platform (API) Channel > Manage > Profile

Step 3: If the profile hasn't been synced, click Sync Profile to obtain the latest WhatsApp Business Profile information from WhatsApp.

Step 4: You may edit the following information as needed:



Profile Photo

Image shown as the profile picture of the WhatsApp Business Account.

An image size of 640x640 is recommended.


The business's About text. This text appears in the business's profile beneath its profile image, phone number, and contact buttons - maximum of 139 characters.


Address of the business. Maximum of 256 characters.


Description of the business. Maximum of 512 characters.


Email address (in valid email format) to contact the business. Maximum of 128 characters.


Industry of the business. Must be one of these accepted values:

  • Automotive
  • Beauty, Spa and Salon
  • Clothing and Apparel
  • Education
  • Entertainment
  • Event Planning and Service
  • Finance and Banking
  • Food and Grocery
  • Public Service
  • Hotel and Lodging
  • Medical and Health
  • Non-profit
  • Professional Services
  • Shopping and Retail
  • Travel and Transportation
  • Restaurant
  • Other

The business vertical cannot be set back to an empty value after it is created.


URLs (including http:// or https://) associated with the business (e.g., website, Facebook Page, Instagram). Maximum of 2 websites with a maximum of 256 characters each.

Step 5: Review the information and click Save Profile.

Phone Number Information

  • Quality of the phone number: Quality Rating of the phone number.
  • Verified status of the phone number: ✓ icon will be shown if the phone number is verified.
  • Messaging limit of the phone number: The maximum number of business-initiated conversations you can initiate using each of your phone numbers in a rolling 24-hour period.

Metadata Received by Channel

Different channels provide different sets of Contact’s metadata to platform. You can obtain the following Contact's data from this channel:

  • Phone number
  • Phone number ID
  • Profile name
  • WhatsApp ID

Supported File Types

The file type supported by WhatsApp and the maximum file size for the type is as follows:

  • Audio & Video (16MB)
  • Document (100 MB)
  • Image (5 MB)
  • Sticker (100 KB)
Messages that are not supported will have a fallback display with Unsupported Message or Custom Payload text and Type (if available). For any unsupported file type or file that exceeds the maximum file size sent via WhatsApp Business Platform (API), the file will automatically be turned into a URL link on the platform. For Custom Payload, you can click Show More to view the JSON payload of this message. Examples of unsupported messages for WhatsApp Business Platform (API) are:
- Contact Card
- Reactions
- Deleted Message
- Polls
- Ephemeral Message
Make sure that the file format of your file is supported; otherwise, the file may fail to send despite being within the size limit. This happens when the file is not converted properly. Learn more about the supported media types here.

Text Formatting

You can use text or markdown formatting in your messages. Learn more on how to format your text here.

Rate Limits

A rate limit is the number of API calls an app or user can make within a given time period defined by the channel. Learn more about the rate limits for this channel here.


WhatsApp Groups

Group Messages are not supported by WhatsApp Business Platform (API). Facebook has deprecated the development of this feature.

Voice Calls

WhatsApp voice calls are not supported by WhatsApp Business Platform (API).

FAQ and Troubleshooting

What are the requirements for phone number to be used to sign up for WhatsApp Business Platform (API)?

  • The phone number used for WhatsApp Business Platform (API) can’t be used in the WhatsApp Personal or Business app. You'll have to delete the account on WhatsApp Personal or Business app before you can use the number to sign up for WhatsApp Business Platform (API).
  • You can still use the phone number for other purposes, such as calling and receiving SMS after registering it on the WhatsApp Business Platform.

Can I view my conversation insights for my WhatsApp Business Account?

Yes, you can monitor your messaging and spending analytics in real-time for your WhatsApp Business Account in the Insights tab of your Meta WhatsApp Manager. Read more here.

Why do I see duplicate Contacts from the same WhatsApp channel?

WhatsApp passes the Contact’s phone number in a format that is different from the E.164 format that uses. This difference causes Contacts from certain countries to be duplicated. Should this occur, do reach out to us here.

How do I get my business name to be shown to my contacts on WhatsApp rather than my business number?

Standard WhatsApp Business Platform (API) Accounts display the business number rather than the name. To display your business name to Contacts even if they haven't added your business to their address book, you will need a WhatsApp Official Business Account.

Official Business Accounts have a green tick next to the business name, and usually only large, high-profile businesses will be given this status. Learn more about how to apply for an Official Business Account here.

What is Meta Product Catalog and how can I use it?

Meta Product Catalog is a feature that allows you to create a catalog of your products and share it with your customers. Learn more about using Meta Product Catalog in here.

Can a subsidiary company or an agency register a WhatsApp Business Account on behalf of another company?

Yes, they can. However, the Meta Business Account and business information used to register the WhatsApp Business Account must belong to an entity that can be verified with the relevant legal documentation. Learn more about Meta Business Verification here.

How many phone numbers can a business register when signing up for a WhatsApp Business Platform (API) account and How can I Increase that limit?

When a business signs up for a WhatsApp Business Platform (API) account and is unverified, they can register up to 2 phone numbers only. Verified businesses have the ability to register more phone numbers. They may register up to 20 phone numbers for a single Business Manager.

If you are stuck at a lower number, such as 5 phone numbers, and are unable to register additional numbers, you can submit a ticket directly to Meta to request an increase in the phone number limit.


  1. Click here this link for direct support.
  2. Go to Ask a Question > WABiz: Account & WABA > Request type > Increase Phone Number Limits
  3. Provide an explanation of why you want to increase the phone number limit.
  4. Submit your request.

How can I check my WhatsApp conversation consumption?

To check your WhatsApp conversation consumption, follow these steps:

  1. Navigate to your Meta Business Manager.
  2. Click on Settings > Business Settings > WhatsApp Accounts
  3. Select your WABA and click on Settings > WhatsApp Manager.
  4. Under Account tools, click on Insight.

Why does the message enter as an unsupported message with error code: 131051?

One of the possible reasons is that WhatsApp API accounts are not designed to chat with other WhatsApp API accounts. This is a Meta restriction. Note that the error code: 131051 is used for multiple types of errors related to unsupported message types. If you are unsure about this error, you can contact our support.

Why am I receiving an error message stating "Undefined: Receiver is incapable of receiving this message" when trying to send messages?

This error message is passed by Meta. Here are a few steps suggested by Meta to troubleshoot the issue:

Ensure that the Contact receiving the message:

  • has an active WhatsApp account.
  • is using the latest version of WhatsApp.
  • has accepted the new Terms of Service and Privacy Policy.
  • is not banned on WhatsApp or from a country where WhatsApp is banned.

Can I sign up for a WhatsApp API account with a Turkish number (+90) to send messages?

Yes. However, app users in Turkey won’t be able to receive your messages. For businesses in Turkey who are looking to communicate with customers using a Turkish phone number, we recommend working with other WhatsApp BSPs that offer on-premise solutions. Learn more about country restrictions here.

I’ve lost credentials for my Meta Business Manager account. What should I do?

To regain access to your Meta Business Manager account, you can learn how to reset your password and recover your email address or phone number here.

Why Was My WhatsApp Business Account Disabled?

Your WhatsApp Business API (WABA) account may be disabled for several reasons. Common issues include non-compliance with Meta's Commerce Policies and listing an invalid website. To appeal this decision, you should take the following steps:

Ensure Compliance with Meta's Commerce Policies: Review and align your business practices with Meta's guidelines. This is crucial for a successful appeal.

Ensure you have a Valid Website: Update your business information in the Meta Business Manager (MBM) to include a valid and clear website that showcases the nature and details of your business.

Prepare an Appeal: In the appeal dialogue, explain how your business uses WhatsApp for communication. Highlight that:

  • Messages are sent only to customers who have opted in.
  • All communications are relevant to your business and following WhatsApp's policies.

Learn how to request a review with Meta here.

Why did I receive this error "Business eligibility payment issue" when sending a message?

This error may occur when you have recently deleted a Channel and tried to send a WhatsApp message template or start a new conversation using a different WhatsApp Business number. This is due to the credit line being released from your deleted Channel's phone number and redistributed to your remaining phone numbers. This process can take up to 5 minutes. We recommend waiting for 5 minutes before sending the message again.

This error will only occur if you have more than one number under the same Business Manager and those numbers are connected to the platform.

Can my WhatsApp API number connected to a WhatsApp Business Account (WABA) registered in Business Suite directly connect to

No, it is not possible for your WhatsApp API number that's connected to a WhatsApp Business Account (WABA) registered in Business Suite to directly connect to

Why isn't my Contact's profile picture showing?

Due to limitations with the WhatsApp Channel, we are unable to display your Contact's profile picture. WhatsApp does not provide an API that allows us to fetch this information.

Feeling stuck? Do not fear.

Need assistance? Contact us for support. Help is here!

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