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Table of Contents
- Home
- Broadcasts Use Cases
- Start a Workflow Based on Broadcast Response
Start a Workflow Based on Broadcast Response
Updated
by Susan Swier
When you send out bulk messages, you may receive a massive influx of messages in response to an offer or survey. Workflows allow you to quickly respond to and segment these messages.
Benefits of Starting a Workflow Based on Broadcast Response
- Separate broadcast responses from other messages
- Segment contacts according to their responses
- Easily handle a large response to broadcasts
Method for Starting a Workflow Based on Broadcast Response
- Ask a multiple choice question in a broadcast and set up an automatic response based on Contacts’ replies
Ask a multiple choice question in a broadcast and set up an automatic response based on Contacts’ replies
Method Objectives
- Ask Contacts a multiple choice question or question with limited responses in the Broadcast.
- Automatically handle contacts’ replies using the Branch Step in a Workflow.
Ask Contacts a multiple choice question or question with limited responses in a Broadcast
Go to the Broadcast module and set up a broadcast. Under Content, select Multiple Choice to ask a Multiple Choice question. You can also use Text Message to ask a simple yes or no question.

Automatically handle Contacts’ replies using the Branch Step in a Workflow
Workflow Setup
Here’s a sample workflow setup to send a reply to Contacts based on the response in their last incoming message.

Step 1: Set up a Workflow Trigger for when a conversation is opened
Start the Workflow with the Conversation Opened Trigger. Select the Trigger Conditions dropdown > select Source as the Category > choose is equal to as the Operator > set Contact as the Value.

Step 2: Use the Branch Step to set the response conditions
Select the Branch Step > choose Variable from the dropdown > select conversation.first_incoming_message as the variable > choose is equal to as the Operator > enter the multiple choice answer or keyword you expect in response to the broadcast.

Additional step for sending multiple broadcasts with the same answer choices

Add branches for additional responses if desired.
Step 3: Use the Send a Message step to enter a reply or attach a file.
For this example, we’ll send a new product brochure to anyone who selects the option New products.

Feeling stuck? Do not fear.
Help is here!Sending a Simple Broadcast
Troubleshooting a Failed Broadcast
Related Articles
Troubleshooting a Failed Broadcast
Learn about the reasons broadcasts may fail to be sent and how to resend broadcasts to Contacts who did not receive them.
Sending a Simple Broadcast
Learn how to send a simple broadcast to a group of Contacts on supported Channels.
Managing Broadcasts
Learn how to create, view, send, clone, delete and export a Broadcast.