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Step: Send TikTok Lower Funnel Event

Joshua Lim Updated by Joshua Lim

Step: Send TikTok Lower Funnel Event

With the Send TikTok Lower Funnel Event step, you can track key customer actions from respond.io to TikTok. These events help TikTok optimize ad performance by providing insights into how users interact with your business across multiple platforms.

How it works

The Send TikTok Lower Funnel Event step lets you send conversion data to TikTok based on specific actions within a workflow. When the workflow reaches this step, the event data is sent directly to TikTok, improving ad performance and audience targeting.

Supported event types include:

  • Place an Order
  • Complete Payment
  • Submit Form
  • Cancel an Order
  • Disqualified Conversation
  • Spam

These events help TikTok optimize your ads for actions such as completed purchases, form submissions, and disqualified interactions, ensuring that your campaigns focus on the most relevant leads.

Configuration

Connect your TikTok Business account in the Integrations module before configuring this step.

When setting up the Send TikTok Lower Funnel Event step, you need to configure the following fields:

TikTok account

Select the TikTok account where the event will be sent. This field is required.

Event type

Choose one of the supported event types. The event you select will determine the additional fields required for configuration.

Event details

  • Value: Input the total value associated with the event (e.g., total order value).
  • Currency: Select the currency for the transaction.

Advanced settings

Fill in more details about the event to help TikTok understand your audience better and optimize your ad performance.

Additional fields like Content type, Description, and Content details can be configured for better optimization. You can add up to 20 content items if needed.

Best practices

  • Provide more content info: Share detailed content data to help TikTok better understand your audience and optimize ad performance.
  • Select the right event: Choose an event type that matches your goals, like tracking orders or filtering out spam interactions.

Suggested use cases

  • Ad performance tracking: Automatically send conversion data to TikTok when a customer completes a specific action (order placed, payment completed, etc.) to track the performance of your ads.
  • Lead management: Use this step to send leads generated from ads directly to TikTok, allowing you to optimize lead-generation campaigns.

Feeling stuck? Do not fear.

Need assistance? Contact us for support. Help is here!

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